Social Media For Small Businesses
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SKU : workshop social media
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We have built Common Farm Flowers entirely on social media, first on Twitter, then Facebook and now of course Instagram as well as a little of Pinterest. We now have around thirty thousand followers across the board, plus a very engaged newsletter following. We have never used paid advertising and have made all our sales, press contacts, and joint venture relationships through social media.
We’ve had press in Homes and Antiques Magazine, Town and Country Magazine, The Saturday Telegraph, the Weekend FT, The Smallholder, and we've been on the TV (Escape to the Country.) All of this press has come to us because of Social Media.
The best part, though, about social media, is that you talk directly to your customers, every day, about what you do. You build a relationship with them. And so when they buy from you it’s not just because they like what you do, but because they like you too, and because they see you often, as though you’re a shop in their local town which they pass often and can’t resist popping into.
Building a social media following is not something you can do overnight, but if you do create a good following with a little focus and some strategy then you will a) find you have lots of new customers, b) build relationships with likeminded businesses which invite you to join with them on special ventures, c) find you are a go-to person for your area of press, and d) you’ll drive masses of traffic to your website - yes, we will talk about blogging on the day - so pushing your search engine optimisation and therefore your google ranking higher, and therefore creating a good market for what you do.
A day at Common Farm Flowers learning how we run our social media platforms and our blog will inspire how and why you could make so much more of yours. T
The workshop takes place between 10am-3pm at Common Farm, BA9 8HN.
The cost includes lunch at a local farm shop, so please advise us of any food allergies / intolerances at the time of booking. Please bring your own drinks (water / hot drinks flasks etc) and any mid morning / afternoon snacks you might like.
There will be a maximum of 10 people on the workshop.
Please note that workshops at Common Farm Flowers are taking place outside to enable social distancing, under cover of our sail and out on the farm (where there is no cover!) Please wear clothes suitable for the weather (layers, waterproof clothes) and bring shoes / boots that are designed to walk on rough grassy paths.
Because our flowers are picked fresh each day, each of our bouquets is totally unique. Although we can't guarantee a particular flower or colour scheme in your bouquet please let us know if you have any particular requests and we will do our best to meet them. We promise that your bouquet will be fresh and beautiful.