Flower Farming Intensive
Develop your flower farming skills with this intensive three day course. If you are an experienced flower grower, perhaps already flower farming on a small scale, and want to take your flower growing and marketing to the next level then this is the workshop for you. Join Georgie Newbery as you learn about growing, marketing and floristry.
Develop your flower farming skills with this intensive three day course.
If you are an experienced flower grower, perhaps already flower farming on a small scale, and want to take your flower growing and marketing to the next level then this is the workshop for you.
Spend three days with flower farmer, Georgie Newbery, at the famous Common Farm Flowers flower farm between Bruton and Wincanton in Somerset: three whole days to take a fresh look at growing, marketing, and floristry, a day devoted to each subject.
Day one is all about the flower farmer’s year. We’ll be outside in the fields most of the day, looking at how we schedule our growing, looking at soil management, bed preparation, feeding, watering. We’ll consider budgets, suppliers, when to order, when to take delivery. We’ll look at when it’s worth buying versus making. We’ll consider managing your time, your physical strength, your energy. Day one is all about growing.
Day two is all about marketing. How do you price? How do you make sure you make a profit? How do you make your financial year work? On day two we look at growing and harvesting versus sales and the time management required to make both work. If you don’t sell your flowers then what’s the point of growing them?
Day two is also about social media. There will be a whole section about how to make your social media marketing sing, how to link it up with your website, how to make your website easy for people to find, and easy for them to use. We’ll look at your blog, your newsletter, your website’s SEO and make sure everybody’s clear about how they can really transform your sales as well as your profile.
Day three is about floristry. In the morning we will all go round the garden cutting flowers from our patches. We’ll bring the flowers inside, and while they have a drink we’ll talk about conditioning, vase life, when to cut, how to look after the flowers you’ve grown, how to manage your customers’ expectations re the flowers you’ve grown. Will you use flower preserving chemicals? What kind of florist will you be or sell to? If you’re wholesaling it is very much worth working with the flowers as a designer, even if this is the only day you ever do it, because then you understand some of the challenges your customers face, and will be able to communicate much better with them, and supply them more exactly with what they’re looking for.
After three intensive days you’ll have had a serious look at what you grow, how your year works, how your cashflow and profit margins work: you’ll have a completely fresh approach to making the most of your social media, newsletter, blogging and your website itself; and you’ll have some fresh floristry skills to use in your own studio, or to help you understand how the florists you sell to work.
At the end of the third day, after we’ve dressed the barn as though for a party, we’ll have a celebration, because you’ll have worked hard, and have earned it.
This workshop is taught by Flower Farmer and Florist Georgie Newbery of Common Farm Flowers. Georgie has a very straightforward style, and after nine years of growing, harvesting and selling flowers for her on-line flower delivery service, supplying flowers for up to sixty weddings and events a year, and growing more for the many talks, demos and workshops she delivers, her knowledge and know how are invaluable to people who want to earn their living growing flowers for sale. In the nine years since Common Farm Flowers started selling sweet peas in small bunches from a barrow at the front of the house, the British flowers movement has exploded onto the scene. Georgie believes strongly in sharing all she knows because then we’ll all be better flower farmers, and the British flowers movement will go from strength to strength.
The cost for this three day workshop is £500 per person - all necessary lunches, materials, refreshments etc are included in this cost. There will be a maximum of 10 people attending the workshop.
For places to stay near Common Farm Flowers please see our links page.
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