Social Media For Small Businesses

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Social Media For Small Businesses

Struggling with how to manage social media for your small business? Join Georgie Newbery on this inspiring day where she will share her knowledge and experience of building a successful business using Twitter, Facebook, Instagram and other social media platforms. 

We have built Common Farm Flowers entirely on social media, first on Twitter, then Facebook and now of course Instagram as well as a little of Pinterest.  We now have around thirty thousand followers across the board, plus a very engaged newsletter following.  We have never used paid advertising and have made all our sales, press contacts, and joint venture relationships through social media.

This year alone we’ve had press in Homes and Antiques Magazine, Town and Country Magazine, The Saturday Telegraph, the Weekend FT, The Smallholder, all contacts made, or inspired by our social media feeds.  We will be on Escape to the Country as well at some point during the autumn.  All of this press has come to us because of Social Media.

The best part, though, about social media, is that you talk directly to your customers, every day, about what you do.  You build a relationship with them.  And so when they buy from you it’s not just because they like what you do, but because they like you too, and because they see you often, as though you’re a shop in their local town which they pass often and can’t resist popping into.  

Building a social media following is not something you can do overnight, but if you do create a good following with a little focus and some strategy then you will a) find you have lots of new customers, b) build relationships with likeminded businesses which invite you to join with them on special ventures, c) find you are a go-to person for your area of press, and d) you’ll drive masses of traffic to your website - yes, we will talk about blogging on the day - so pushing your search engine optimisation and therefore your google ranking higher, and therefore creating a good market for what you do.

A day at Common Farm Flowers learning how we run our social media platforms and our blog will inspire how and why you could make so much more of yours.  So I’ll see you here on 8th November.  There are only ten places so do book quickly.  

£150 per person including lunch, coffee, tea, cake….

The workshop runs from 10am – 3pm and takes place at Common Farm Flowers, Charlton Musgrove, Somerset.

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