Pricing Your Flowers to Sell: A Workshop for Cut Flower Growers with Georgie Newbery
Learn how to set prices that reflect the true value of your locally grown cut flowers in this practical, confidence-building workshop with flower farmer and author Georgie Newbery of Common Farm Flowers.
Pricing is one of the most underestimated challenges in flower farming, and one of the most important to get right. This workshop takes you through how to value every element of what you produce: the time you invest, the ground you cultivate, the blooms you grow, and the conditioning work that makes your flowers last.
Georgie also covers delivery considerations, customer education, and how the quality of your presentation and aftercare support can justify and enhance your prices.
As demand for locally grown flowers grows, flower farmers who understand their value, and price accordingly, are better placed than ever to build a sustainable business.
What you'll learn:
- How to calculate the true cost of your flowers, including time, land, growing, and conditioning
- How to set a per-stem wholesale price that reflects what your flowers are genuinely worth
- Whether and how to charge for delivery
- How to educate your customers to get the best from your flowers, and why that builds loyalty
- How to position locally grown flowers in a market that increasingly values them over imported stems
- How presentation and customer support justify your pricing and set you apart
With plenty of time for questions at the end, you'll leave with a clear pricing framework and the confidence to go into your selling season knowing your numbers work.
Reviews:
Here's what some previous students had to say about this workshop:
"I attended Georgie's Pricing Cut Flowers To Sell workshop and can only say how fantastic it was. It really made me consider how to do flower farming profitably. Georgie has such a down to earth manner and a great way of stripping back a concept. Thank you Georgie for making a difference!"
"The workshop was so insightful. Completely turned what I thought I should be growing and how I should be selling on its head. A great course for anyone wondering whether they can actually make a go of selling cut flowers as a business or as a hobby."
Format:
- This workshop will last around two hours.
- There will be plenty of time for questions.
- Includes access to a recording of the workshop, so you can watch again in your own time or catch up later if you can’t attend live.
- We will also send you some brief workshop notes after the session has taken place.
Suitable for:
Flower farmers and growers at any stage who are selling or planning to sell cut flowers, whether you're starting out or want to rethink a pricing structure that isn't working for you.
If you are interested in this workshop you might also like some of other demos and bundles, including:
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