Join Georgie Newbery as she helps you think about what to consider when deciding wholesale prices for your flowers.
It's really important to give time thinking about where the value is, and how you can put a price on time plus ground plus bloom plus conditioning. What will you charge per stem? Will you deliver? How will you educate your customers to get the very best out of your flowers?
As the cut flower market becomes more attuned to the value to the environment of locally grown flowers, join this workshop so that you can be fully prepared for taking advantage of a world which has made it difficult and expensive to buy imported blooms, a world in which at last the perfectly presented locally grown flower is most desired. The price you charge will be reflected in the quality and presentation of what you offer and in the support you give to your customer in how to look after your product.
This workshop will help you consider all of the above in order to make sure you have a successful season selling your wonderful locally grown flowers.
Participants will have plenty of time to ask questions at the end.
If you're considering booking this workshop, you might be interested in The Flower Farmer's Workshop Bundle, which combines this with our Career Change Flower Farming workshop.
Here's what some recent students had to say about this workshop:
"The Pricing your Flowers to Sell was so insightful. Completely turned what I thought I should be growing and how I should be selling on its head. A great course for anyone wondering whether they can actually make a go of selling cut flowers as a business or as a hobby."
"Informative as always Georgie. I found Georgie a couple of years ago on YouTube and bought one of her books. Now back again for a course. Georgie gives you the knowledge and confidence that it is possible to have flower farming as a career."
Why do a workshop or demo with Common Farm Flowers?
Georgie Newbery has been building her small business growing flowers for sale and creating floristry with material she’s grown on the farm since 2010. She is a Royal Horticultural Society (RHS) Floristry Judge, RHS dahlia trials committee member, and Garden Media Guild New Talent Award Judge.
Georgie does not see other flower farmers and florists as competition, but rather as potential colleagues and collaborators. Georgie knows that it is in her interest to teach her students everything she knows. And she spends a great deal of time talking to other flower farmers and small business owners and learning as much as she can around the subject of running small businesses and farming gardens and small acreage.
There are no secrets held back from you at a Common Farm Flowers workshop.
Information about all our online workshops and demos:
You are welcome to join our workshops and demos whether you grow for pleasure or profit, and wherever you are in the world.
All our online workshops and demos take place via Zoom at 5.00pm (UK time.)
Workshops last approximately two hours and demos are around one hour.
Online workshop numbers are generally restricted to a maximum of 20 students.
We will be in touch a few days before the workshop with your joining instructions. This email will come from nicola@commonfarmflowers.com. If you’ve not heard from Nicola 48 hours before the session takes place please email nicola@commonfarmflowers.com but do please first check your junk / spam items and make sure you are checking the inbox of the email address you used to book your place.
We record all our sessions, which means you don’t miss out if, for example, you get interrupted or lose internet connection during the course of the session.
All our online workshops and demos work well if you can’t attend live. Simply book your place as if you were coming along and we will send you the recordings as soon as possible after the session has taken place.
We will send recordings (and notes for workshops) within 7 days of the session taking place, but usually much sooner than this.
Please familiarise yourself with our terms and conditions in case you need to cancel your workshop or demo place.
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