Coming up this week - 14th September 2026
Tuesday 15th September
Club Live Chat, 5pm on Substack (for paid subscribers)
We need to shift the date of the club chat this week so hopefully you can join us on Tuesday instead. We are going to do a ‘meet the team’, which we haven’t done for a while. We’ve lots of new clubbers - so will be great to show my face to you, alongside Georgie!
Do pop any questions you have for either of us in the comments.
Wednesday 16th September
The Pricing Cut Flowers To Sell Workshop online
Learn how to set prices that reflect the true value of your locally grown cut flowers in this practical, confidence-building workshop. Pricing is one of the most underestimated challenges in flower farming, and one of the most important to get right. This workshop takes you through how to value every element of what you produce: the time you invest, the ground you cultivate, the blooms you grow, and the conditioning work that makes your flowers last.
Georgie also covers delivery considerations, customer education, and how the quality of your presentation and aftercare support can justify and enhance your prices.
As demand for locally grown flowers grows, flower farmers who understand their value, and price accordingly, are better placed than ever to build a sustainable business. With plenty of time for questions at the end, you’ll leave with a clear pricing framework and the confidence to go into your selling season knowing your numbers work.
“Georgie goes into details and helps you determine your cut flowers prices, giving you an efficient method for a successful season. The key is not just in the numbers but in giving value to your work: Georgie is an expert flower farmer and her advice is truly valuable!”
“I attended Georgie's Pricing Cut Flowers To Sell workshop and can only say how fantastic it was. It really made me consider how to do flower farming profitably. Georgie has such a down to earth manner and a great way of stripping back a concept. Thank you Georgie for making a difference!”
“This was such a great course. I was expecting general help with pricing but this was so much more detailed than that, giving concrete pricing that I can put straight into practice. It also, unexpectedly, really helped me clarify my strategy and what I should and shouldn’t be growing to sell.”
If you can’t join live, you can still book your place and we will send you the workshop recording and notes afterwards.
Friday 18th September
Georgie will be at the Yeo Valley Garden Festival
You can see the full timetable for the festival here. On Friday, Georgie will be speaking at 10:30am on ‘Sustainable flowers from your garden to your home’ and at 12:30pm she will join a panel hosted by Arit Anderson, alongside Arthur Parkinson and Nick Bailey.
And coming up the rest of this month
Tuesday 22nd September The Sweet Pea Demo online
Thursday 24th September - Club Live Chat with our first guest of the term, Jen (Bristol Flower Company) who will be chatting to Georgie about her new app, Flower Tracker Pro (discount available for any paid subscribers thinking of subscribing to the app).
Tuesday 29th September The Foliage For Floristry Demo online
Recordings available to buy:
Recording available to buy until 30th September
Information for Clubbers (paid Substack subscribers):
We’ve now got several discounts for you to enjoy - from a wide range of businesses that we love working with, Alongside the discount you can enjoy on our own website, you can also now get discounts with:
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Soilsmiths
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Saskia’s Flower Essences
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Bloomsbury (on Georgie’s new book, The Flower Farmer’s Year)
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Flower Tracker Pro
You can see all the discount codes and links to shop on the Club Perks page, here.

